Based on the company’s technological vision, I redefined the entire brand identity and visual language and translated it into a scalable, holistic system. This included the design and implementation of a new website with UI/UX optimization, a clear information architecture, SEO-optimized content, as well as digital and print marketing materials, corporate assets, and pitch decks for different stakeholders.

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A key focus of the website concept was a clear, user-centered narrative. I carefully defined which information is most relevant at each stage of the user journey, how it should be structured, and where it should be placed to guide users intuitively through complex content.

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Core elements of the website included:

• clear navigation logic and reduced user flows

• intuitive presentation of complex technology

• modular, scalable page structure

• strong visual hierarchy to support conversions

• multilingual setup for international audiences

• automations to increase internal efficiency

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The website www.alganize.de now serves as Alganize’s central communication and sales platform. It combines scientific depth with high usability and clearly communicates the company’s mission. For me, it was especially important to make Alganize’s regenerative vision tangible: restoring soil and plant microbiomes through algae-derived defense molecules that strengthen ecosystem health.

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This project reflects my strength in experience design at the intersection of UX/UI, branding, marketing strategy, and web development. My interdisciplinary background allowed me to design not just a visually strong product, but a meaningful, conversion-driven experience.