During my time at Namilia, they offered me a position in marketing, which allowed me to get a broader understanding of the interrelationships in an e-commerce fashion company.
I took over the Digital Marketing and SEO department. I got to plan, design and manage all digital ads. Setting those up in campaigns on Google, Meta, TikTok and Pinterest offered me a great responsibility. Monitoring campaigns and analyzing their success taught me how important a good advertising strategy impacts the brand's growth. I got used to handing a divers rage of KPI's in this field and managed multiple markets across the world, with a focus on the US market and the european market. Over a period of 1.5 years, I handled a total budget of over 130 000€. Most of the budget was spent on Meta Ads. I enjoyed a lot of trust in this position, which I am very thankful for.