Within the Digital Marketing and SEO departement I was responsible to plan, design, analyse and manage the digital ad assets. Setting those up in campaigns on Google, Meta, TikTok and Pinterest offered me a great learnings in customer behaviours in the field of digital marketing, especially in the filed of social media. Monitoring campaigns and analyzing their success taught me how important a good advertising strategy impacts the brand's growth. I got used to handing a divers rage of KPI's in this field and managed multiple markets across the world, with a focus on the US market and the european market. Over a period of 1.5 years, I handled a total budget of over 130 000€. Most of the budget was spent on Meta Ads. I enjoyed a lot of trust in this position, which I am very thankful for.