For Green Bull, I collaborated closely with the team to develop the entire visual identity based on the initial naming concept. Covering product design, website, and the complete go-to-market package. The goal was to launch a consumer-facing home product, built on Alganize’s technology, that communicates complex functionality in a simple, approachable, and engaging way.

Within a very short timeframe of four weeks, I designed and launched a fully functional, multilingual e-commerce website. My primary focus was experience design and conversion optimization, ensuring a smooth, intuitive user flow that leads users efficiently and confidently into the purchasing process.

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Key UX/UI aspects of the project included:

• conversion-oriented user flows

• direct and intuitive guidance to product and checkout

• visual explanations that reduce cognitive load

• playful illustrations as a core design element

• clear, simple, and unambiguous information design

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Both the bottle's label design as well as the website are characterized by illustrative, approachable visuals that make the product easy to understand and pleasant to use.

The website www.greenbull.green also includes:

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• a complete, legally compliant page structure

• integrated automations

• clean, organic SEO setup

• a conversion-optimized product page with reviews

• trust-building elements that support purchase decisions

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The consistently positive feedback on both the visual appearance and functional performance of the website and product design highlights the success of the holistic experience approach. This project demonstrates how I combine visual design, UX strategy, technical implementation, and brand thinking, while integrating both my own creative direction and the vision of my collaborators.#

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Green Bull is a project I am particularly proud of, professionally and personally. The fast-paced launch, strong collaboration, and successful market entry reflect my ability to deliver high-quality, user-centered experiences under tight timelines while maintaining a strong and distinctive visual identity.

Product Naming and Concept: Omar Khalaf, Volker Weinlein

Product Design, Illustrations & Graphics, Web Design, UI & UX, SEO, Content Creation, Automations and Funnel Optimization: Stef Kayser